In March of 2025, I signed up for the Product Film School course by Grace Wells. I had followed Grace for over a year and always admired her work—so when I saw she was offering a full, start-to-finish course on how to film product commercials (for under $1,000!), I was in. I was on the waiting list for months before getting in! Even though most of my content is travel-focused, I wanted to improve my filming and editing skills and push myself creatively. I’m always aiming to create content that looks polished and professional—and this course promised me that. In this post, I’m sharing exactly what the course covers, what surprised me, and my honest take on whether it’s worth it.
I went into this course expecting to learn how to film a commercial that looked professional and that I could do start to finish.
What I didn’t expect was to walk away feeling like I could actually build a real business from it and having all the tools to do so!
The course starts exactly where it should — the basics of equipment, including lighting, tripods, and cameras. Even if you’ve never created a commercial before, it guides you through the fundamentals of filming and lighting, then builds upon these skills eachweek. You move into editing in Premiere Pro, learn how to create effects in After Effects, and even touch Lightroom for lighting and color grading. Nothing felt rushed or assumed. It truly felt like a step-by-step path from zero knowledge to confident creation.
What surprised me most, though, was how deeply the course went into the business side of content creation. This wasn’t just about making something look good; it covered what actually matters when working with brands — how to think through a concept, create a storyboard, communicate with a brand, and bring all the pieces together professionally. It even breaks down pricing and teaches you how to value your work, which is something so many creators struggle to figure out on their own.
I was genuinely impressed with the value. This course doesn’t just teach you how to film tabletop commercials — it shows you how to turn that skill into something sustainable. I’d recommend it to anyone who wants to go from “I don’t know where to start” to “I can actually do this.”
Another unexpected highlight was the community. Grace met with us every other week to answer questions or help with our projects. It was nice to put a face to other students taking the course. Grace also created a Discord channel where we could talk through everything — editing questions, project feedback, and even sharing our final work. It didn’t feel competitive or intimidating; it felt supportive, and I am still part of this Discord channel today.
A few of us ended up talking about attending Build in New York, and I decided to go. I spent a full day with classmates I’d only known online, and later got to spend time with Grace herself. She was every bit as kind, generous, and genuine in person as she comes across in her content, which honestly says a lot. That experience alone made the course feel even more worth it. You can learn more about Product Film School here.