The Creator Passport is a course created by Giselle Langley and Stephen Jiroch, the founders of The Lovers Passport. Since 2020, they’ve grown their Instagram from zero to over one million followers and have worked with well-known global brands while traveling full-time. TCP was built to show other creators how to create polished, brand-ready content and show you how to turn Instagram into an income stream.
I joined because I wanted to understand why certain content works and some flops, how to grow a following on Instagram and to monetize my content.
I’m a Florida-based content creator and marketing strategist who decided to grow my personal brand after leaving my role as VP of Product and Marketing to focus on creating new products for a data company. I missed the marketing side of my job and asked myself - Can I grow my own brand?
I’ve spent over 5 years working in marketing and over 10 years in product leadership. In my marketing role, my job was to grow a brand, analyze performance to direct marketing spend, and turn content into measurable results. As of today, I’m actively building, learning, and monetizing my content.
In June 2025, I finally purchased The Creator Passport after debating on it for more than six months—mostly because of the price tag. Like a lot of creators, I was skeptical. The course makes big claims: that anyone can create content, grow an Instagram following, learn the formula for viral videos, and even build a six-figure business from content.
So was it worth it? Below is my honest experience with what the course does, what it doesn’t, and who I think it’s actually for.
You can sign up to be on the waiting list for TCP Cohort 5 here.
The course is divided into three modules:
Track 1: The Manual Method - From Auto to Manual in 30 days.
Track 2: Grow Like a Pro Blueprint
Track 3: The 6-Figure Fast Track
The Manual Method section includes 185 lessons you can work through at your own pace. It covers everything from Photography Basics and Videography to How to Film Yourself and even Filming on an iPhone or Android.
You’ll learn how to plan your shots, select ideal locations, pose with confidence, and utilize techniques such as lens flares and long exposures. There’s also a full section on Drone Videography, including gear recommendations and tips like when to shoot vertical vs. horizontal. In addition, it tells you about things like licenses and insurance for your drone.
If you've never filmed before, this course is designed to take you from complete beginner to confident videographer. You're encouraged to get hands-on—experiment with aperture, manual focus, shutter speed, and more as you go.
I found this section to be comprehensive, and I completed the parts that applied to me. I am having my husband do the drone section. I already had a camera, but I learned about things to get, like a UV cover for my lenses, or which lenses G and S use and why. One thing to note is that for you to improve your filming, you will need to practice. Watch videos and see how they are filmed and then try it and see how you did. You are not going to learn it from a video without taking time to practice it hands-on.
Filming quality content is super important, and an online course can help, but it can't film it for you. This part of the course is extremely thorough and great as a reference for later use.
The first section, "Setting a Strong Brand Foundation," is essentially branding 101. It walks you through identifying your Target Audience, creating Audience Personas, setting up systems, and developing your Brand Guidelines.
The next section, Building and Growing Your Instagram, delves into strategies such as the 2025 IG Growth Formula, identifying why you aren’t currently growing, defining High-Quality Content, Trend Forecasting, and how to test ideas using Instagram Trials.
There’s also a whole section on Audience Retention—how to use Stories, get audience feedback, and even set up a ManyChat Funnel. Plus, there are modules on Viral Video Creation, understanding Analytics, Editing, organizing your content, and growing on TikTok and YouTube.
My honest take? I went into this section hoping to find a clear formula for growing on Instagram—especially something I could apply to Reels. While the course has a lot of valuable information about content creation and building a community, there isn’t a magic formula for going viral or rapidly growing your Instagram following. What it does provide is a solid foundation to build from and helps you create a strategy for your content, such as having a strong text hook, visual hook, call to action, etc.
Stephen and Giselle genuinely give you their time to help you grow, and the course does a great job of fostering community with the other people taking it. They also share their own viral Reels and break them down so you can recreate them in your own way.
Several lessons are recorded Zoom sessions with a previous cohort or with experts that you can watch at your own pace. For example, there’s a 3-part series featuring a motivational coach recorded with a prior cohort.
This section has 66 lessons in total. It shows you how to create multiple streams of income as a creator, how to price your work, and provides templates to help you pitch brands. One of the best things in this section is the Pricing Calculator, which was new to our cohort and shows you how to price your content based on follower count, engagement rate, and deliverables. This includes things like usage rights, how to price for print, and pricing for organic vs paid usage. They also show you how to create packages and upsell your services.
Yes! One of the best things about this course is that you have 2 times a month when you can ask Giselle and Stephen for help by emailing them. This can be anything from "Hey, my reels are not performing" to "I have this brand deal, and I have specific questions on how to price my work." I did not use this for June and July, but did in the last couple of months of the course, and it is a game-changer to get direct feedback. I would recommend that you lean into this if you decide to take the course. You are paying for it; keep it in mind and use it.
The short answer is NO; while you will gain a few followers from your classmates, you will not grow a following because you took the course. The cohort will support each other by providing feedback on content and commenting, but there is no magic key to growing a following. Before I started the course, I was averaging about a million views a month and growing a few followers a day, and I average the same or less now and grow a few followers a day on Instagram, although I spend an average of 2 hours a day on my content, plus additional time filming. My TikTok and Facebook are growing at a much faster pace than my Instagram, but the Creator Passport does not focus on that.
Some people are better at filming and putting videos together; for some of us, it takes time and learning to get there. The class gives you a solid foundation for creating great content. It gives you people to turn to for feedback when a piece of content flops or when you need help with a hook. The support of other creators has a lot of value.
Before joining TCP, I did not know any other creators and felt like I was on an island creating content. After TCP, I have a community that I can run things by. We also cheer each other on and provide feedback when it is most needed.
I see the course as catering to two types of creators:
Someone who is a newbie and has no idea where to start. If you’re brand new and need a place to learn everything, this course lays the groundwork. It walks you through equipment recommendations, how to film, how to edit, and how to start thinking about content as something you can actually monetize—not just post for fun.
Second, this is for creators who know how to grow but don’t know how to monetize. Being good at content doesn’t automatically mean you know how to price your work, negotiate with brands, or turn views into income. This is where the course really shines—it breaks down how to work with brands, create UGC, and build multiple income streams from your content.